There are few who understand the landscape of sports media better than Richard Deitsch. The longtime Sports Illustrated reporter spoke to the SJI class on Tuesday afternoon about the sports journalism and media industry, from his relationship with personalities like Colin Cowherd to navigating interviews with public relations representatives. As someone with a close ear on the business, it was natural for the class to ask about the future. “If I knew where sports media was going five to 10 years, I would be an entrepreneur,” Deitsch said. “Not a reporter.” But he did have a good idea. The first big takeaway from his talk was sports journalism will need to be more interactive. It will need to bring content to people, for example, through live events. The second big takeaway was niche-driven content will also play a significant role. Getting in on the ground floor of off-beat topics like e-sports could prove fruitful, as the demand is likely to increasingly reflect individual interests.
Either way, it will be an exciting evolution. “The time we live in,” he said, “we have the most talented group of sports writers we have ever had.” -- Katie Richcreek
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